EE 281 - Mentor Moment - Become Your Own Customer - Lisa Creaven - Co-Founder Spotlight Oral Care

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Each week, I give you a world-class mentor to prepare you to win the week ahead.

Today, Lisa Creaven, co-founder of Spotlight Oral Care gives us a masterclass in customer psychology and product testing.

You must know everything about your product and how it will be used before you can hope to build a market-leading product.

Lisa breaks down for us her product testing process and the strategies used.

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